MacBook Air: How It Has Ruined Apple's Profit

MacBook Air

However, Kuo has not revealed other details about the new MacBook Air, so whether it will come with the lower price tag with less powerful specifications or will offer cheaper cost is unclear. He now returns to claim that Apple is planning a cheaper MacBook Air, a move he believes could help Apple push MacBook shipments up by 10-15 percent this year.

Details on the new MacBook Air are sparse, but this report from KGI corroborates a similarly vague report from Digitimes earlier this year.

Of course, this is just one of the many rumors about the fate of the Apple MacBook Air.

MacBook Air, launched by then Apple CEO Steve Jobs at the MacWorld Expo in San Francisco in 2008, has not been updated since 2015 as Apple has shifted focus towards the 12-inch MacBook and MacBook Pro.

According to KGI Securities analyst Ming-Chi Kuo, Apple will be rolling out a new MacBook Air with a lower price tag this year. This is because it may have been more appropriate to describe the 2016 MacBook Pro models as faster MacBook Air laptops rather than thinner MacBook Pro laptops.

According to TrendForce, Apple has overtaken Asus in global laptop shipments, moving up from fifth to the fourth position.

Back in March 2017, the company filed for a patent that disclosed a possible future design where an iPhone could be used as a "Brain" to power a MacBook-liked device.

The report also says that Apple will likely refresh its AirPods, and that the HomePod has been met with "mediocre" demand. Overall, demand for the smart speaker based on "shipping time" is "neutral", the report said.

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