Airbnb reveals new hotel-like service called Airbnb Plus

ImageA home in Austin Tex. listed on Airbnb

Brian describes Plus homes properties as "Beautiful homes, exceptional hosts, and each one is verified for quality". Today, millions of people every night do just that.

Ten years ago, Brian Chesky and Joe Gebbia let three strangers-Amol, Michael, and Kate-sleep on air mattresses in their San Francisco apartment, and AirBnB was born.

Additionally, the company is expanding its Superhost program with new and updated benefits, including more exposure, custom URLs for their listings and exclusive pricing on smart home devices, starting with a partnership with Nest to offer Superhosts discounted products.

AIRBNB is a good option for a quirky stay when you're on holiday and want to escape identikit hotel rooms - and often at bargain prices.

The Airbnb Host Community is broad and diverse with more than 4.5 million places to stay around the world. "It's just been really, really hard to find".

To address this, Airbnb will add 4 new property types to its platform - Vacation Home, Unique Space, B&B and Boutique. "Today we will show you our roadmap so that Airbnb can be for everyone".

And homes chosen as Plus will be personally vetted by Airbnb for cleanliness, design and comfort.

Users now have the choice of three property types - shared space, private room and entire home.

Airbnb hosts must apply to be part of the program, and a photographer and inspector are then sent to the home to capture professional-quality photographs and inspect the property to see if it meets Airbnb's new 100-point quality checklist.

Airbnb is adding more lodging types to its site, such as boutique hotels, bed and breakfasts, and high-end rentals. These will enjoy benefits such as top placement, in-home services and premium support. All seven property types will launch to guests this summer.

The company is also launching Airbnb Collections, a way for groups of travelers to rent homes that fit their needs.

Airbnb, which has an estimated value of $31bn, has become a pin-up in the peer-to-peer sharing economy - allowing users to book rooms in hosts' properties at a value they determine. This is following its purchase a year ago of the home rental company Luxury Retreats.

And following its acquisition of Luxury Retreats in February 2016, Airbnb this spring will launch Beyond by Airbnb, which will offer "custom designed trips of a lifetime", as Chesky referred to it. Now, people need to scroll through listings to find what's right for them, but with more collections they'll be able to choose from categories like weddings, group getaways and dinner parties.

Hosts and guests are the heart of Airbnb.

The company's Superhost program now has 400,000 hosts and is expanding to include 14 new and improved benefits, including better exposure and benefits on smart home products.

The program will offer tailored experiences and world-class hospitality. The Superguest program will launch initially to 10,000 guests as a trial this summer before being rolled out to Airbnb's wider guest community before the end of the year.

Later this year, Airbnb will also recognize its best guests with a new guest membership program offering benefits across the entire trip.

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