YouTube is taking down videos of people eating Tide pods

Tide pods are colourful laundry detergent capsules sold in the United States that resemble those sold in Britain by companies including Persil and Aerial

Another cool fact about them is that they're not food, and, additionally, it should be noted that they are, in many ways, not food.

At least 10 deaths have been linked to accidentally ingesting them in the past, according to the Consumer Product Safety Commission.

A spokesperson for the American Association of Poison Control Centers says that in the first 11 days of 2018, there had been 40 reported exposures to liquid laundry detergent pods by 13- to 19-year-olds, a group otherwise known as "should know better". That's the same number they received in all of 2016.

They said that the pods are for "doing laundry. We have seen a large spike in single-load laundry packet exposures among teenagers since those videos have been uploaded".

An officer with Kensington police posted a video on the force's Facebook page describing the dangers of the so-called Tide pod challenge. "We work to quickly remove flagged videos that violate our policies", the spokesperson told HuffPost. "They're eating laundry detergent pods", the post reads.

Tide pods are colourful laundry detergent capsules sold in the United States that resemble those marketed in Britain by companies including Persil and Aerial. We are deeply concerned about conversations related to intentional and improper use of liquid laundry pacs. Highly concentrated detergent is encased in a water-soluble plastic material that is meant to dissolve in the washing machine once started, and can therefore dissolve in your mouth when it comes in contact with saliva.

"They should not be played with, whatever the circumstance, even if meant as a joke". The "Tide Pod Challenge" may (thankfully) be on the way out now that YouTube has opted to remove content that features it.

In the past, warnings about misuse of laundry pods have been directed at those caring for toddlers, who have been known to mistake the brightly-coloured packets for candies.

"The "laundry packet challenge" is neither amusing nor without serious health implications", says Stephen Kaminski, the executive director of the AAPCC.

To report exposure to laundry detergent pods, those in the United Kingdom should call 999 or 112.

In response to this, Tide were forced to release a safety with tips on how to store the detergent pods and keep them away from children. "Playing with them in any way is risky and irresponsible", she explained.

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