Facebook is changing what posts you'll see in your News Feed

Facebook Chief Executive Mark Zuckerberg addresses students at the Moscow State University

The result? More stuff in your feed from mom, dad, and your close friends, and fewer whacky videos, news articles, and memes.

Facebook's product teams have focused heavily over the past few years on helping users find new content that is relevant to their interests. But apparently it's too much for users to handle, according to Facebook.

Zuckerberg explains that since businesses, brands, and public pages post far more content than friends and family usually do, it's understandable why Facebook has come to show more public content than personal one.

He elaborated that he expects from these changes to make "sure that Facebook is time well spent". However, Mark Zuckerberg feels that even if users spend less time on the platform, they will feel better about the site, which will actually increase usage in the long run despite being bad for the company in the short run.

Mark Mahaney, an analyst at RBC, told Bloomberg: "Making the feed more relevant should boost user and engagement growth over time".

The company says that's similar to how people make friends and interact with each other offline. Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do - help us connect with each other.

To try to keep you glued to Facebook, it regularly updates the formula that decides what posts you see. These changes then could mean that peer-to-peer promotion of right-wing misinformation will more likely lead to fake news being pushed toward the top of people's news feed. But is he throwing the proverbial baby out with the bathwater?

As publishers come to terms with a new reality on Facebook, the company meanwhile, is attempting to pacify its publisher partners and assuage their concerns. But investors seem to be wary of the change, and businesses are anxious that it could hurt revenue models. He's come a long way since November 2016, when he dismissed the notion that fake news on Facebook could have influenced the US presidential election as a "pretty insane idea".


As CNN commented, "With more than two billion monthly users, any change Facebook makes can be a seismic event".

On the downside, this change is bound to affect publishers who have invested in pre-recorded social videos.

"No matter how well we do on Facebook and how great our videos are, making high-quality videos itself does not bring us any profit", said Cho. About the new change, he writes, "You'll see less public content like posts from businesses, brands, and the media".

We understand where Facebook is coming from.

Still, in some ways, this new focus takes Facebook back to its roots, having started as a way to connect students on college campuses before eventually allowing all people to join in 2006. "We can feel more connected and less lonely, and that correlates with long-term measures of happiness and health". For those who have been passively watching 90-second videos with the sound off, this is the cue for them to start looking for them on other platforms. And for most, these latest changes may be subtle.

"We started making changes in this direction past year, but it will take months for this new focus to make its way through all our products", Zuckerberg wrote in his Facebook post.

To that end, the company recently announced changes to its news feed - the never-ending thing Americans spend 25 minutes per day or so scrolling through.

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