Cutting ties: YouTube removes Logan Paul as a preferred partner

Logan Paul

Paul's video, filmed in Japan's Aokigahara Forest, showed the body of a man who had committed suicide, though the face was blurred.

YouTube also said it will strike out Paul from its "Preferred Programme" that enables companies to post ads next to the site's most popular content creators. YouTube announced it's putting on hold original projects planned with Logan. Three strikes within a three-month period triggers termination of the offending account. "Our hearts go out to the family of the person featured in the video", it read.

There is something deeply disturbing about the notion that this is where civilization has brought us - to an epoch in which 22-year-olds are visiting suicide sites to make unfiltered reaction videos in search of YouTube clicks and money.

YouTube bars violent content that is shown in a shocking or disrespectful way, the company says.

More human and artificial intelligence monitoring will be applied to the existing "Google Preferred" category - a tier of premium channels offered to advertisers at a higher price - to improve the detection of content that is inappropriate for advertising. "Additionally, we will not feature Logan in season four of Foursome and his new originals are on hold". The video in question was taken down by Paul within 24 hours, but it had already gained 6 million views.

What is YouTube punishing Logan Paul for?


YouTube extends official apology for Logan Paul video. That was followed by reports that ads from major advertisers were running alongside hateful and unsafe videos in Google Preferred's program.

Again, YouTube did not act, and the videos were online for several weeks before critical press articles forced the vlogger to pull the content himself. "Suicide is not a joke, nor should it ever be a driving force for views".

Now, there are two ways YouTube could proceed after handing down Paul's punishment: the company could consider the situation handled and do nothing further, or we could see YouTube instate new community guidelines or rules that pertain to this incident.

Paul's next and last public communication was a tweet on January 3, where he said he's "taking time to reflect".

Logan Paul, who has more than 15 million subscribers on YouTube, later posted an apology on Twitter, saying he had been "misguided by shock and awe".

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