Hands-On: Here's Your First Look at Instagram's Direct Messaging App [Download APK]

Kevin Systrom

And if anyone should know how to create a massively popular messaging app, it is Facebook, Instagram's parent company, and owner of both Facebook Messenger and WhatsApp. Instead, you'll have to DM your friends through Direct.

The app is similar to Snapchat and allows users to send photos and messages directly to their friends.

Direct, which now opens to the camera in a similar way as to how the other social media photo-based platform Snapchat does. You will be happy to know that for the new app, Instagram includes four new filters including one that censors your speech when you least expect it, and another that superimposes your mouth over your mouth (yes, it is as odd as it sounds).


The only specifics we have, if you can even call them specifics, is that the app will launch globally next year after Instagram has worked out the bugs and responded to user feedback. It will soon be made available on Android as well as iOS presently in six mentioned countries, which are Chile, Israel, Italy, Portugal, Turkey, and Uruguay. Direct also ships with four exclusive filters and is ultimately seeking to grow its user base even more by providing people with a more focused experience, albeit one that's still deeply integrated into Instagram. In 2014, Facebook forced users to download Messenger in order to privately message Facebook friends on mobile - an effort thatwas widely criticized. "We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, stand-alone app". However, unlike Messenger, which always had the potential to be a full fledged messaging app, Instagram Direct only really works or is relevant within the realm of Instagram and becomes largely irrelevant on its own. But as long as Direct is a part of Instagram, expanding the platform would get increasingly hard for the company.

If you're interested in trying out Direct, it'll take some time. If you anxious this new app would make private messaging complicated, this proves it won't.

In March 2017, Facebook introduced Facebook Stories along with two other new Snapchat-like features - Facebook Camera and Direct.

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