McDonald's returns to value pricing with $1 $2 $3 Dollar Menu

Taco Bell said it is introducing new value menu items throughout 2018

McDonald's first launched its dollar menu in the 1990s before tweaking it to include some higher-priced items in 2013 amid a sales dip, according to CNNMoney.

As Taco Bell doubles down on value, McDonald's is also resurrecting its iconic dollar menu. This value menu hopes to do a little of both.

Taco Bell's CEO says that the competition over value-conscious fast-food diners is about to heat up. The Cravings Menu will add this breakfast Stacker in mid-December.

But the company also added a "Frork" device - a fork made of french fries - and a new chicken Big Mac sandwich. The item, spotted at Taco Bell stores in Alabama earlier this year, is a folded quesadilla with three layers of seasoned ground beef, melted shredded cheese and nacho cheese sauce.

Beginning Jan. 4, McDonald's will launch its $1 $2 $3 Dollar Menu at locations nationwide, replacing its McPick 2 Menu - the latest major step for the Oak Brook-based fast-food giant as it seeks to win back customers lost to competitors in recent years.

Taco Bell announced it is expanding its dollar menu with plans to roll out 20 $1 limited-time offerings throughout 2018.


The one with $1, customers will be able to buy them a sausage burrito, a cheeseburger, a McChicken Sandwich, or, as it is now where you can buy any soft drink.

At Taco Bell, the new items will stagger throughout 2018 alongside the current $1 menu. The lineup, set to go live on January 4, includes items such as chicken tenders, sodas, triple cheeseburgers and the Egg McMuffin.

Taco Bell tests roughly 25-30 items a year.

Over the previous year, some of the most unusual items have included a Firecracker burrito served with a packet of spicy Pop Rocks, a Forbidden Bowl with black rice, a french-fry loaded burrito and nacho fries. McDonald's operators thought it weighed too heavily on profit margins, but the menu was popular with customers.

Speaking of which: How does Taco Bell make a buck by deeply discounting more than 20 foods on its menu? And, while he says customers' financial situations have overall improved since Taco Bell rolled out its dollar menu in 2014, there is still as deep desire for value. So far in 2017, Taco Bell has had 500 million value-menu transactions. $5 boxes generated an additional $1 billion in sales.

Cheap eats have been a victor for McDonald's, as well.

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