Google is blocking YouTube on Amazon's Echo Show and Fire TV

The rivalry between Google and Amazon has heated up as the search giant and online retailer have moved quickly into hardware and internet services

We understands that YouTube is no longer available on the Amazon Echo Show as of today and it will not work on the Fire TV from early January. Google added that it was working with Amazon to resolve the issue, but it did not elaborate on what changes it wanted Amazon to make to the Echo Show YouTube app.

A person familiar with Google's thinking on the matter told Engadget that a big point of contention had been the fact that Amazon implemented what was essentially a hacked version of YouTube on both the Echo Show and Fire TV.

Google's latest move is to pull the ability to watch its wildly popular video-sharing site YouTube from Amazon's Echo Show (a version of the Echo smartspeaker with a 7-inch touchscreen) and its Fire TV platform. The power being thrown around by these two giants is the type of conduct that has some talking about the need to break them up by way of anti-trust action.

The stakes are high: many in the technology industry expect that interacting with computers by voice will become widespread, and it is unclear if Amazon, Google or another company will dominate the space. At the time, Google stated that the use of YouTube on the Amazon Echo Show "violates our terms of service, creating a broken user experience".

Google announced it would remove YouTube from Amazon's Echo Show in September.


Shortly after the Wednesday open, Amazon shares were 0.23% lower at $1,139.00, while the Google stock was barely changed at $1,020.00. Google had said that Amazon's implementation of YouTube blocked what Google considered critical features.

According to a Google spokesperson who shared a statement with CNET, Google has been "trying to reach agreement with Amazon to give consumers access to each other's products and services".

Meanwhile, Google clearly states that it supports net-neutrality in one of its "Take Action" blog posts. As a result, and because Amazon does not carry Google devices such as Google Home, Chromecast, or Nest devices, it has pulled YouTube from the Amazon devices.

"Internet companies, innovative startups, and millions of internet users depend on these common-sense protections that prevent blocking or throttling of internet traffic, segmenting the internet into paid fast lanes and slow lanes and other discriminatory practices", a blog post by the company reads. "And it should stay that way".

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