The world's biggest Starbucks just opened in China

The world’s biggest Starbucks just opened in China	 	 	 			New Starbucks Reserve Roastery in Shanghai China

The Seattle-based coffee company opened a 30,000-square-foot store in Shanghai on Tuesday.

Starbucks said the flagship store provides a "multi-sensory retail experience", with consumers provided access to the roasting, packaging and brewing of coffee, while they indulge in a line of premium coffee called Reserve.

This new Shanghai store is almost 30,000 square feet, has over 100 beverages on the menu, and allows customers to participate in the first AR (augmented reality) experience from Starbucks.

Starbucks has showcased its first overseas roastery and its world's largest store in Shanghai, as it expressed strong confidence in the growing Chinese market.

What would a supermarket-size coffee shop look like?

The location is 30,000 square feet and serves gourmet, nitrogen-infused drinks and food baked in-house. A new Starbucks store opens about every 15 hours.


The new Shanghai outpost is the chain's largest store yet with an on-site bakery, a 40-ton copper cask and an augmented-reality feature.

China is becoming crucial for Starbucks. In the third quarter ending October 1, China's comparable store sales grew 8 percent, compared to a 2 percent global growth and 2 percent growth in the USA market.

Starbucks has said it plans other Roastery cafes in New York, Tokyo and Italy.

"Having mobile ordering where you can either do a mobile order for pickup in the store or a mobile order to be delivered to you is the next frontier for us", he said.

You'd think the USA, with its love for coffee that gets separated into dedicated seasons like pumpkin spice and peppermint mocha, would be in the running for the title of Starbucks Capital of the World.

The experience also extends to Alibaba's online marketplace, Tmall, allowing customers to purchase Shanghai Roastery and Reserve branded merchandise and whole bean coffee for delivery directly to their homes, or to register for specially-curated coffee tasting experiences that can be enjoyed at the Starbucks Roastery in Shanghai. Now, almost 20 years later, China is Starbucks' fastest growing market, with a new store opening every 15 hours.

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