Christian charity backs supermarket over food waste commitment

An English grocery chain says it is now selling products up to a month past their

So a United Kingdom grocery chain is taking a step being call a first for a major British retailer: The 125-location East of England Co-op will be selling foods past their "Best Before" date at a slashed price in an effort to cut waste.

From this week, the East of England Co-op - the biggest independent retailer in East Anglia - will sell tinned goods and dried food such as pasta, crisps and rice for a nominal 10p once they reach their best-before date.

Confusion over the meaning of the two dates is a major factor in the UK's level of food waste, according to waste advisory body WRAP, which estimates that two million tonnes of food is wasted each year in United Kingdom homes purely because it is not being used in time.

The problem is being tackled by start-up companies such as surplus banana snack bar Snact and ChicP, which turns unwanted crops into hummus products who have made it their mission to help reduce the amount of food going to waste.

Roger Grosvenor, joint chief executive of East of England Co-op, has spearheaded an initiative to sell products past their Best Before date to reduce food waste.

The move comes after a successful three-month trial in 14 of the Co-op's stores. "The vast majority of our customers understand they are fine to eat and appreciate the opportunity to make a significant saving on some of their favorite products".


"We are trying to reduce our waste and keep as much food in the food chain as possible", East of England Co-Op said on its website. "By selling perfectly edible food we can save 50,000-plus items every year which would otherwise have gone to waste". Consumers are often unaware of the difference between a "use by" and a "best before" date.

"Use by" dates meanwhile, are used to indicate the period within which you should consume products which could harm your health if you eat or drink them after that date.

Co-op's 10p reduced products will not include "Use By" dated products, such as fresh meat and fish. The co-op anticipates that its new program will save more than two tons of food waste annually. The products will remain on sale for a month past their best-before date.

The East of England Co-op has now also instigated a new Reduced to Clear policy, offering more significant discounts earlier in the day on products nearing their "use by" dates to further help reduce waste.

East of England Co-op says it is estimated that between 30% and 50% of food produced globally is wasted each year.

Food waste is just as big a problem on this side of the Atlantic, if not bigger - millions of tons of produce end up in US landfills each year. "As such it is perfectly safe to sell food at or after its "best before" date," a spokesperson stated.

Related news:

Hot News

isis-killer-beheading-video-story-top Stokes fails to take wicket, scores two on Canterbury debut
Dec 05, 2017 - 02:20
Stokes appeared to hurt his side during the game, but Canterbury coach Gary Stead said: "It's just general stiffness". Canterbury travel to Auckland Aces in their second match of the one-day competition on Wednesday.

isis-killer-beheading-video-story-top Facebook launches new kids app
Dec 05, 2017 - 02:17
YouTube has recently received criticism over concerns with its Kids app, which features videos tailored toward children. The app is launching for iPhone immediately, but will eventually come to Android and Amazon Fire devices.

isis-killer-beheading-video-story-top Cathay Pacific Airline Crew Observed North Korean Missile Test
Dec 05, 2017 - 02:17
The Cathay Pacific flight took off from San Francisco and was bound for Hong Kong. If you found this article informative, please consider sharing it .

isis-killer-beheading-video-story-top Yemen ex-president killed as fighting shakes capital
Dec 05, 2017 - 02:16
Faris Al-Beel, a Yemeni political analyst, also said that, after Saleh's death, Iran has now become the main player in Yemen. He remained, however, a key player in the years that followed and played a pivotal role in the country's ongoing conflict.

isis-killer-beheading-video-story-top Supermoon in pictures: See wonderful shots of 2017 lunar spectacle
Dec 05, 2017 - 02:15
This non-circular orbit means that the moon ends up coming a bit closer to Earth at certain times of the year. The moon rises behind the Uppatasanti Pagoda seen from Naypyitaw, Myanmar, Sunday, Dec. 3, 2017.

isis-killer-beheading-video-story-top U.S. approves bitcoin futures but Brits plan regulatory crackdown
Dec 05, 2017 - 02:10
The Chicago Mercantile Exchange also said Friday that it will start offering bitcoin futures trading on December 18. The first bitcoin futures contracts on a regulated USA exchange are set to launch on Sunday.

isis-killer-beheading-video-story-top Death of former Yemeni president confirmed, his son reportedly captured by rebels
Dec 05, 2017 - 02:09
Saleh ruled Yemen for more than three decades until he was forced to resign following the Arab Spring uprising of 2011. Saleh then said he is ready for talks with the Saudi-led coalition, a move that the coalition welcomed.

isis-killer-beheading-video-story-top Does Trump Have It Out for Mitt Romney?
Dec 05, 2017 - 02:08
Trump had hours to persuade Hatch to run again while on Air Force One flying back and forth from Washington. A spokesman for Hatch says the senator plans to announce a final decision by the end of the year.

isis-killer-beheading-video-story-top India's squad for South Africa tour to be named today
Dec 05, 2017 - 01:59
Considering the his brilliant performance in last year's Ranji Trophy, he was an unanimous choice", Prasad said. Bhuvenshwar Kumar, Ishant Sharma, Mohammed Shami, Jasprit Bumrah and Umesh Yadav form the Indian pace battery.

isis-killer-beheading-video-story-top AG Scheiderman: Fake Comments Corrupted FCC's Feedback On Net Neutrality
Dec 05, 2017 - 01:39
The Democratic commissioners are against Pai's plan to roll back net neutrality rules . In related news, the FCC has reversed course in one respect.

isis-killer-beheading-video-story-top John Fox Sets New Record in Bears' Loss
Dec 04, 2017 - 02:11
San Francisco out gained the Bears 388-147 and dominated statistically for most of the day. He's the first player to accomplish that since Terry Metcalf in 1975.

isis-killer-beheading-video-story-top Bigg Boss 11: Bandgi Kalra Eliminated, Luv Tyagi Safe This Week
Dec 04, 2017 - 02:06
Host Salman even warned them to not forget about the multiple cameras in the house, which interestingly they did not pay heed to. An interesting moment in the episode was between Luv Tyagi and Priyank where the boys talked about their "friend" Hina Khan .

isis-killer-beheading-video-story-top US President Donald Trump's Standard McDonald's Order Is Immense
Dec 04, 2017 - 02:00
Lewandowski wrote that Trump was angrier than he'd ever seen and ordered the pilot to lower the altitude so he could make a cellphone call.

isis-killer-beheading-video-story-top Elon Musk said when they will launch super-heavy rockets
Dec 04, 2017 - 01:54
As if bringing humans to the Red Planet were not hard enough, he has now announced he wants to send his Tesla sports vehicle too. The Falcon Heavy rocket features 27 Merlin engines and boasts at least double the thrust of any other rocket on the market.

isis-killer-beheading-video-story-top German police search for clues after bomb scare
Dec 04, 2017 - 01:50
Germans are still tense nearly a year after 12 people were killed in a terror attack on a Christmas market in Berlin . The package triggered the evacuation of a popular Christmas market in downtown Potsdam on Friday afternoon.