Amazon Australia has launched, music coming soon

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Amazon expects to launch its "Prime" shipping, shopping and entertainment benefits in Australia in mid-2018, and the company is directing customers to register online for more information.

It's not all doom and gloom, however, with many retailers - including eBay and Kogan.com - affirming that Amazon's entrance will ultimately be good for Australia's retail landscape, promoting innovation and growth.

Although the catalogue at the moment seems limited, Amazon Australia's county manager, Rocco Braeuniger, has said that "millions" of products from Aussie retailers will be sold on the digital platform, with a long-term commitment being made to the Australian economy.

All the orders will be fulfilled from Amazon's fulfillment centre in Dandenong Victoria.

Analysts remain split over whether Amazon will open a warehouse in New Zealand.

In the lead up to Christmas it is offering free delivery for "eligible" products over $49 and one-day delivery for "select areas".

Meanwhile, some items are actually cheaper to purchase on the Amazon US site and have shipped to Australia.


So despite predictions of rock-bottom prices, shoppers should still be wary of the total cost for Amazon Australia products after delivery fees are added on.

"It is likely that small independent retailers and discount department stores will find it very hard to compete".

Integer, which launched globally in 2008, is rolling out the "Digitail" consultancy offering which aims to educate Australian brands on the Amazon ecosystem and help establish market plans to meet the full needs of the channel.

Amazon will also feature big brands such as Puma, Lego, L'Oreal and Sonos.

Amazon Marketplace connects customers to millions of products and helps sellers reach more than 300 million active customers worldwide, the company said.

Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia.

"Small businesses and retailers across the country should be excited about Amazon launching in Australia", said Adam Mills, CTO of Koalasafe, which sells a range child-safe wireless routers.

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