Watch John Lewis' new Christmas ad, featuring Moz the Monster

John Lewis

The John Lewis Christmas advert 2017 is due to hit screens this Friday 10th November at 8am on the John Lewis website - and it's as eagerly anticipated as the big man in red!

A clumsily-wrapped Christmas gift from Moz turns out to be a night light which will help give Joe a good night's sleep.

The association found that last year's John Lewis offering, which featured Buster the Boxer, became the most shared advert of all time when it was released in November 2016. The advert was directed by Oscar-winning screenwriter Michel Gondry, the director behind Eternal Sunshine of the Spotless Mind and uses an Elbow cover of the classic Beatles song "Golden Slumbers" as its theme song.

And sure enough, the folks at MyVoucherCodes have risen to the challenge of emulating Moz The Monster's under-the-bed antics, having delivered a micro-budget remake of the ad. It is now available to watch on social media channels and in John Lewis shops.


Craig Inglis, customer director at John Lewis, said: "This year's Christmas campaign brings to life the power of children's imaginations and the joy of great friendships. Moz and Joe's story is magical and heartwarming".

Called Moz the monster, the advert will first be shown on TV this evening.

This Christmas John Lewis has chosen Barnardo's as its charity partner and will make a donation to the charity from the sales of Moz cuddly toys and mugs.

An American computer science teacher called John Lewis, who endures year after year of Twitter feedback on the retailer's campaigns despite clarifying that he is "not a retail store", has already posted: "Trust me, no one wants to know what's under my bed".

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