Upcoming Chrome Releases Will Prevent Abusive Page Redirects

Google (Company) Quick Facts | Ubergizmo

Because of the huge scale of Chrome, Google is in many ways able to unilaterally set and enforce what the web can look like.

Google says that one of the most common bits of feedback it receives are reports of websites redirecting unexpectedly to other places. "This redirect often comes from third-party content embedded in the page, and the page author didn't intend the redirect to happen at all", Schoen says.

In the Chrome 64 release, all redirects originating from third-party frames will now show an information bar instead of redirecting, unless the user had been interacting with that frame.

Unexpected page navigation. Chrome users tell Google that they will sometimes be viewing a web page and have the browser suddenly navigate to a new page for seemingly no reason. Another thing that Chrome will gain when Chrome 65 rolls out is another way to stop the circumvention of Chrome's pop-up blocker.

Soon, Google will roll out an in-browser ad blocker that will prevent users from seeing any ad that Google deems beneath its standards.


"From January 2008, Chrome's pop-up blocker will prevent sites with these types of abusive experiences from opening new windows or tabs which is similar to how Google "Safe Browsing" protects users from malicious content".

The first two changes will come as part of Chrome 64 and 65. The browser will not just detect the redirect but will also trigger an info bar, and prevent the main tab from being redirected. This new protection will allow the user to check out the opened content in the new page while also staying on the original page.

Finally, Google will penalize websites that open new windows when visitors click on invisible overlays or advertising links disguised as buttons. You just need to go to "chrome://flags/#enable-framebusting-needs-sameorigin-or-usergesture" from the address bar of your Chrome browser and then enable the option called "Framebusting requires same-origin or a user gesture".

Google noted that there are other types of abusive experience that are hard to automatically detect.

Schoen describes how Chrome will block a redirect that also serves an unwanted page in a new tab. Site owners can use the report to see if any of these abusive experiences have been found on their site and improve their user experience. Abusive experiences left unaddressed for 30 days will trigger the prevention of new windows and tabs, Schoen wrote.

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