United States toymaker Hasbro in fresh approach to acquire Mattel

Hasbro makes takeover offer for Mattel: Report

On Friday, The Wall Street Journal reported that Hasbro made a takeover bid for its toy company rival. Despite its financial woes, brands like Fisher Price and Hot Wheels, which are still seen as valuable, are said to make Mattel "ripe for a takeover" by Hasbro.

The terms of any possible deal "couldn't be learned", the WSJ said, and it is not clear if the approach will move forward.

Combining could be beneficial for both businesses as it would give them more pricing power to negotiate with entertainment studios over TV and movie franchises. The two companies declined to comment to the outlet, and the likelihood of the deal's success is unclear. Mattel shares shot 24 per cent in after-hours trading, while shares of Hasbro shares rose 3.3 per cent.

The bankruptcy filing in September by Toy "R" Us, the largest toy retailer in the USA, highlighted struggles that the sector is facing including children's preferences shifting from traditional toys to electronics and online competition increasing. Mattel's shares have slumped 47 percent this year, valuing the company at $4.8 billion and making it more vulnerable as a takeover target. According to The Wall Street Journal, Hasbro is said to be on the prowl (pun) again, after substantiated news just a year ago, about the two companies being in talks.


The other more ensuring detail is Mattel's stock price is way down nearly 50% compared to this time a year ago.

Hasbro has a market value of about $11 billion after a near 18 percent increase in its stock price so far in 2017.

If completed that deal would have given Hasbro a much needed direct line to Hollywood with more television shows and movies tied to toy brands.

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