Flipkart to launch its own smartphone under its Billion brand

Flipkart Billion Capture

Flipkart has launched its new Billion Capture+ smartphone in India today, and it will go on sale starting November 15.

Mint had first reported on 15 June that Bansal was developing Billion and that Flipkart may also offer a low-cost smartphone under the brand to compete with the likes of Xiaomi and Micromax. Flipkart announced on Friday that the two variants of its "Made For India" smartphone, priced at Rs 10,990 onwards will be available from November 15.

The phone has been designed, engineered, manufactured and tested in India, he added.

Upon its launch, the device will be available in two colours - Mystic Black and Desert Gold - and sports metal as the core element for its design that will help the phone fit right into the sea of metal body phones now available in the market.

Specifications wise, the Billion Capture+ flaunts a 5.5-inch Full HD display with a resolution of 1080×1920 pixels. The display is protected by a sheet of 2.5D Dragontrail glass.

On the hardware front, the smartphone is powered by Qualcomm's Snapdragon 625 octa-core processor. The phone is available in two configurations: 3GB of RAM + 32GB of storage and 4GB RAM + 64GB storage.


Flipkart's Billion Capture+ has a 3,500mAh battery with the company claiming "two days of uninterrupted battery life". At the back, there is a horizontally placed dual-camera setup at the back, on the top left corner, with an LED flash next to it. Flipkart is using RGB and monochrome sensors for the "Bokeh" effect on the smartphone. The camera also features Portrait and depth of field modes. On the front, the smartphone includes an 8-megapixel sensor.

The Billion Capture+ sports a metallic body along with rounded corners. Few true dual camera phones offer this combination of flagship features. Flipkart says it has been developed post an "extensive research of Indian smartphone buyers" through reviews on the e-commerce portal.

However, that does not take away from the challenges that Capture+ will face upon its launch. The key highlight of the smartphone - as the name suggests - is its camera setup.

Additionally, it is important to understand that any smartphone is more than just the sum of impressive internals and features on offer.

"This is a big milestone for us and it will take us to the next phase from the brand's point of view because launching a hi-tech product like smartphone is not easy". For now, the device should be appreciated for what it is - a good attempt at making inroads into a very competitive segment in the market which already has clearly defined victor (s).

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