Harry Potter to come under augmented reality spell

Harry Potter HBO

Niantic Labs said that the development of "Harry Potter: Wizards Unite" will not be possible without "Pokemon Go", which has brought in huge income for the company since its launch in 2016.

"With this game, we are allowing the passionate, worldwide fan base to experience J.K. Rowling's deeply powerful and imaginative universe in a new, truly immersive way", said David Haddad, President, Warner Bros. Interactive Entertainment. "It is wonderful to have Niantic's remarkable augmented reality expertise as we develop this incredibly rich wizarding world for players to explore in their everyday lives".

The app developer wizards (pun intended) at Niantic, the company that created Pokemon GO, are in the process of developing Harry Potter: Wizards Unite in partnership with Warner Bros., the studio behind all the movies.

Niantic had previously attempted to popularise AR with Ingress, a location-based sci-fi game released in 2012.


The cast of Harry Potter attend an exclusive preview of The Wizarding World of Harry Potter - Diagon Alley at Universal Orlando Resort on June 18, 2014 in Orlando, Florida. But it was only after it took on an established brand that it caught the wider public's attention.

Potter fans have been told they will have to wait until next year to discover more. In addition to making all eight Harry Potter films available via HBO On Demand, HBO Now and HBO Go, the network will air them in a marathon - with Fantastic Beasts tacked on at the end - starting with Harry Potter and the Sorcerer's Stone at 9 a.m. ET/PT on Monday, Jan. 1.

Niantic Labs will once again work with a much-loved property, but this time, it's Harry Potter.

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