Twitter Increases Character Limits To 280

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Yesterday, Twitter made a decision to give their users more room to manoeuvre after a successful pilot programme that doubled the original 140 character limit.

Before the tests - which were limited to a few users, but easy to participate in thanks to third-party tools - roughly 9 percent of tweets ran right up against the 140-character limit. Those people also got more followers, spent more time on the platform and interacted more with other users on the service, the company added.

So, since Tweets hit the character limit less often now, it is understood that people now spend less time editing their Tweets in the composer.

Only select users had access to the expanded character count during an initial roll out over the past month.

Twitter Inc (NYSE:TWTR) users across the world are now able to express themselves with more characters. By removing that hurdle, Twitter is hoping people will tweet more, drawing more users in.


Celtic, for example, used their first 280-character tweet to re-emphasise their longstanding spell of dominance in Scottish football.

When the change was announced, many criticised it, pointing out changes they would rather see, such as a crackdown on hate crime and bots, and the introduction of a chronological timeline and edit function. In most cases, it doesn't seem like most people are actually increasing the length of their tweets; we have apparently been trained well.

It should be noted, however, that the new character limit would not be available for all users. But now, most people use Twitter through its mobile app; the 140-character limit is no longer a technical constraint but nostalgia.

Which means users can voice their opinions in much longer posts.

Only 2% of tweets from test users were over 190 characters.

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