Netflix hikes subscription fees in UK, US

Miley Cyrus

The second season of Stranger Things is set to launch later this month, but we also have some bad news to go along with it. Netflix has announced an increase in subscription prices for USA customers.

Mitchelson said the price increases represent a roughly 10% effective increase to ARPU.

LOS GATOS You're going to have to dig a little bit deeper into your wallet to pay for the privilege of watching "Stranger Things", "House of Cards" and everything else on Netflix.

"Assuming no churn, we estimate that a $1 / $2 increase could drive ~$650-700M in incremental revenue in '18".

It's unlikely the increase will deter Netflix's 100 million subscribers - especially if it comes with a promise of more high-quality original shows.

The price change began affecting new users Thursday. The plan that limits subscribers to one screen at a time with regular definition viewing remains $7.99 a month.

When Catchplay launched its service in Singapore in August, it's chief executive officer Daphne Yang said while Netflix is "very strong" in terms of its originally produced content, her platform offered a "stronger" movie line up and newer titles. The basic, non-HD UK subscription will remain at the current price of £5.99.

Amazon, Netflix and U.S. streaming service Hulu, are all reported to be working hard to discover and create the next "Game of Thrones" and secure the popularity of their business.

This hike in the prices of the subscriptions were expected for a while as the last price hike came in the November of 2015. The standard plan which enables subscribers to watch on two screen simultaneously will now cost $10.99 instead of $9.99.

"This determination confirms that, as Boeing alleged in its petition, Bombardier dumped its aircraft into the USA market at absurdly low prices", it said in a news release. But don't think we didn't notice, Netflix. That's not where the price increase ends, though.

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