Facebook let advertisers buy ads targeting 'Jew haters'

Facebook Let Its Advertisers Target “Jew Haters”

The problem is that Facebook allows advertisers to target people based on self-reported categories like field of study, school, job title or company.

It's common knowledge that advertisers can find niche target audiences on Facebook, but a recent investigation found some of those advertisers could use hate speech terms including "Jew Hater" to reach people with beliefs most of us would find unsavory. According to ProPublica, its posts were approved by Facebook within 15 minutes, and Facebook confirmed the organization's findings.

Rob Leathern, product management director at Facebook, explained that content that violates Facebook's standards does occasionally get through.

The revelation comes as Facebook faces intense scrutiny over its ad practices after disclosing it sold $100,000 (£74,470) worth of ads to fake accounts likely linked to Russian Federation during the 2016 election season. The company added that it would explore ways to prevent similarly offensive ad targeting categories from appearing in the future.

"I think what we've seen so far from Facebook is only the tip of the iceberg", Warner said. In this case, we've removed the associated targeting fields in question.

The social network said Friday it had "immediately removed" the anti-Semitic advertising categories after ProPublica's report. Facebook offers different targeting options, like location, and age, and interests. Pushing up against the limits of human ability, Facebook has outsourced more and more of its menial labor to automated programs - algorithms, as they're more commonly known - that make work at scale easier.

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Facebook's ad business has become a hot-button topic.

Many experts believe that Donald Trump could win in the USA only because Facebook helped spread lies and hateful agenda of his campaign managers and helped the Trump camp reach people who had far Right tendencies.

This is not the first time Facebook's ad system has come under scrutiny.

Journalists even showed how Facebook suggested how to expand the target group, such as by increasing the audience to those who "like" guns rights. Both the social network and the advertising platform will have to deal with this more head-on going forward.

Facebook CEO Mark Zuckerberg responded to the bloodshed by writing that "there is no place for hate in our community" and that the site was committed to removing content that "promotes or celebrates hate crimes or acts of terrorism".

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