Everything you need to know about today's Apple Event

Apple CEO Tim Cook speaks during a media event at Apple's new headquarters in Cupertino California

After kicking off with some spiel about Apple's retail department (they're planning to expand retail stores into their new Town Square concept, which has more of a community focus than purely commercial), we get into the first major product launch: Apple Watch Series 3. Apple says that it'll also offer Apple Music on the Apple Watch Series 3, letting you stream music directly to your watch.

Apple announced today the arrival of the Apple Watch Series 3 and yes, it's coming to the UK.

After conceding second to Rolex previous year, Apple Watch has risen to No. 1 in the world on annual sales growth of 50 percent, according to CEO Tim Cook. Apple also said that it has made Siri quicker on the Watch 3 than its predecessor.

Apple has confirmed that watchOS 4 is going to be released on September 19th.

The watchOS 4 features an updated Heart Rate app, providing more insights into resting, workout, recovery, walking and breathe sessions. Now, the new watch will notify users when it detects an elevated heart rate when they don't appear to be active. The new iPhone features a new glass and aluminum design in three attractive colors made out of the most durable glass ever in a smartphone, Retina HD displays and A11 Bionic chip, and is designed for the ultimate augmented reality experience. The watch also comes with a barometric altimeter. It lets users attend calls, send and receive messages, check locations in maps and more without touching their iPhone handsets.

If you want to get your Facebook or Slack updates on-the-go, that works too, as 3rd party apps will work on your Watch with the cellular service. The one which come without cellular feature goes for $329, down from $369 for the comparable model now. Furthermore, a built-in speaker enables Siri to speak from the owner's wrist.

The iPhone 8 and iPhone 9 Plus will be available to order from this Friday (15 September), before being made available in half the world on 22 September, and the other half on 29 September.

The cellular version of the Watch will cost $399 and will be initially available in nine countries from 14 carriers.

Apple didn't just unveil a new Apple Watch today. The new device's display itself is a multi-frequency antenna for both LTE and UMTS.

The Apple Watch Edition has a white ceramic case and starts at $1,249. The battery life is getting bolstered as well, a consistent pain point with the smart watch, as now the watch should feature 18 hours of battery life, a significant improvement over the first series' performance. Series 1 will be available at a new starting price of $249 (US), making it more affordable than ever.

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