Walmart apologizes for 'truly horrible' back-to-school gun display

039;Own The School Year Like A Hero'

Walmart is apologizing after a photo of a back-to-school sign over a glass firearms display in one of its stores rocketed across social media.

Walmart responded on Twitter, stating: "This is definitely not okay, Sara".

Still, the person in charge of social media for Walmart had a busy day on Wednesday. "We are working to identify the store involved".

On Friday, Walmart spokesman Charles Crowson confirmed to CNNMoney that the company has determined that the incident was the result of mischief.

Walmart, for their part, did publicly apologize for the display, calling it very bad and saying they'd investigate how the sign got there in the first place. "We're very sorry and checking into how this could have happened".


"What's seen in this photograph would never be acceptable in our stores", Walmart said in a statement.

On Thursday evening, a Walmart spokesperson told The Times that it was possible the image had been "digitally enhanced" or is some kind of prank. It wasn't immediately clear if the sign had been removed. But Crowson said that had been a mistake.

That tweet, though, wasn't the first time Walmart heard about the signage situation. But the Post later spoke with the woman behind the initial photograph, who confirmed to the publication that the picture was taken at the IN store.

The retailer also drew fire previous year before September 11 when a store in Panama City Beach, Florida used Coca-Cola products to build two towers signifying the World Trade Center. Walmart corporate said it didn't mean any disrespect and the display was quickly taken down.

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