Air France unveils Joon - the 'millenials' airline

Air France unveils Joon - the 'millenials' airline

Joon is aimed at young working millennials, aged 18 to 35.

While Air France's pilots have agreed to support the new subsidiary on condition they will receive the same pay and conditions as on the main airline, the hiring of stewards, hostesses and part of the ground personnel for the new service will be outsourced.

The new airline, which will start offering medium-haul flights from Charles de Gaulle International Airport in Paris this fall, will also be extending its services to include long-haul flights starting in the summer of 2018.

Joon is aimed at helping Air France compete with the increasingly intense competition from budget European carriers such as Easyjet and Gulf airlines such as Emirates.

Operations will start with six medium-haul planes, with four added for the long-distance flights next year, an Air France spokeswoman said by phone.

Air France says that Joon is Air France's complementary younger sister and will hopefully "inspire its customers to travel with its elder sibling".

According to Air France, Joon is not a low-priced carrier, instead, it's created to be a boutique lifestyle-centric brand focused on design and digital technology. Its visual identity is based on an electric blue colour code symbolizing the airline's dynamic attitude, as well as the sky, space and travel.

Further details on the airline's brand content, services, destinations, and fares will be available in September.

French Skyteam carrier Air France has christened its new lower-cost airline, which was previously known as the Boost project, as "Joon" and named Jean-Michel Mathieu as CEO.

The announcement of the airline's name came after Air France pilots signed off on the new venture on Monday. As such, he will join the Air France Executive Committee. "Its creation will improve the profitability of the Air France Group, enabling it to reduce its costs and ensure the sustainability of its business model", Air France CEO Franck Terner said.

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